• Which products should I allocate space to?
• What parts of the store does this specific product sell best in?
• How much incremental volume does this specific display fixture generate?
• Which products work well together?
• Should I have one big fixture or several smaller fixtures for my product?

Analytics can help answer these questions. Our approach uses historical data across products, stores and markets to determine incremental lift, best space allocations plans, etc., and then provides tools to use these analytics in measurement and planning going forward.