Blueshift uses retail merchandising concepts to efficiently monetize storefronts and consumer experience features. Improve consumer interactions with the content and viewing patterns that most impact your business.
- Optimize content positioning to achieve defined revenue, viewing and/or other business objectives
- Identify the expected performance and “value” of each storefront slot across a range of business considerations (ARPU, retention, etc)
- Make 10,000’s of content placement decisions in minutes
- Balanced storefront composition: Sensibly integrate your business priorities with viewer interests
- Simultaneous optimization of multiple viewing outcomes: Live, DVR Recording, C3 Viewing & VOD
- Manage varying interests/needs across subscriber segments, devices, content categories, etc with business requirements and constraints
