Products - Blueshift

Product Platform Overview
- Complies with Fortune 10 data security policies
- Data-driven approach enables a wide range of applications
- Modular solutions integrate into existing systems and workflows
Product Platform Benefits
- Intuitive, web-based reporting framework makes complex data modeling usable across functions and levels
- Notification and alert system
- Easily incorporates evolving business requirements and priorities into the equation with Blueshift Constraint Manager
- Transform data into the context of the media industry with Blueshift Viewing Dimensions
- Evaluate 100,000’s of subscriber, content and marketing decisions and scenarios in minutes
- Simultaneous optimization across viewing outcomes, devices, marketing channels, subscriber segments and regions
Managed Service Model
- Continual collaboration between our analysts and your product managers, marketers and SME’s
- Product Platform evolves with the industry
GridMap Software

GridMap combines predictive modeling and mathematical techniques to optimize the virtual merchandising strategy for your eCommerce website or mobile store. Our tool helps you maximize the performance of your entire eCommerce site as opposed to a single product or category. Imagine being able to drive incremental revenue without having to increase your marketing spend.

GridMap is not a recommendation engine. It’s more like a sophisticated digital plan-o-gram tool that looks at thousands, if not millions, of product/slot combinations to arrive at the optimal placement for each product in order to maximize sales and conversion. By analyzing historical relationships between product positioning and sales conversions, our tool predicts future product performance for every product in every slot -- in a matter of minutes.

The consumer goods industry has followed this strategy for years. Milk and eggs are placed in the back of the store because customers will always find them. Other products are strategically placed en route to the milk and eggs, providing incremental sales opportunities during the customer’s store visit. The same principle applies to eCommerce. Why put your top selling product in the your best slot location?   Product placement by "Top Sellers" is a self-fulfilling prophecy. Your top sellers remain your top sellers and you miss key opportunities to sell

Key Features:
Optimizes product merchandising based on product’s sales performance and desirability of slot locations in order to increase conversions

Enables development of what-if scenarios that allow you to incorporate business goals and understand the tradeoffs of your product placement decisions

Automates the optimization of your virtual merchandising strategy with updated sales and customer data so that you always have the ideal scenario at your fingertips

Measures effectiveness of your merchandising decisions and allows you to share the data, assumptions and results across the organization

Key Benefits:

Analyzes complex relationships between sales and multiple marketing stimuli

Forecasts and optimizes by media, geography, campaign, timeframe and product

Builds what-if scenarios that allow you to compare and contrast marketing spend decisions

Allows you to incorporate business constraints to create an optimal marketing mix strategy that maximizes your ROI

Highlights media over-saturation, allowing marketing resources to be redeployed to under-saturated media

Measures ROI and effectiveness of your marketing program and allows you to share assumptions and results across the organization
AdMap Software

With increased pressures on accountability and effectiveness, marketers must be able to prove that their marketing plans and media strategy are able to drive incremental revenue. They need a tool that allows them to easily and effectively allocate their marketing investments across multiple channels, markets and products.

AdMap applies advanced marketing analytics to help you build the optimal marketing mix strategy. This marketing planning tool measures the strength and effectiveness of your media vehicles so that you can be confident that you’re making the best possible decisions with your marketing dollars.

Key Benefits:

Analyzes complex relationships between sales and multiple marketing stimuli

Forecasts and optimizes by media, geography, campaign, timeframe and product

Builds what-if scenarios that allow you to compare and contrast marketing spend decisions

Allows you to incorporate business constraints to create an optimal marketing mix strategy that maximizes your ROI

Highlights media over-saturation, allowing marketing resources to be redeployed to under-saturated media

Measures ROI and effectiveness of your marketing program and allows you to share assumptions and results across the organization
CRMap Software

With CRMap, Blueshift offers a solution for hosting, managing, and analyzing marketing data so that actionable output can be integrated downstream to marketing campaign systems.

CRMap is a marketing database solution that integrates with email systems such as Cheetah Mail as well as other promotional systems such as coupons.com.
ReportMap Software

Given Blueshift’s vast experience with large marketing datasets, repeatable dashboard and reporting frameworks have been commercialized and packaged for our client’s custom data sets.

Utilize our heat map reporting tool to understand key metrics across geography, or media metrics report tool to compare and contrast marketing trends across geography, products, and marketing campaigns.
Custom Software

Blueshift also offers custom software services to its clients who have the need to automate their models for various uses such as scenario planning, optimization, and reporting. Please contact Blueshift at information@blueshiftcorp.com for more information.