• Intuitive reporting framework supports executive and tactical user needs
• Define key attributes across subscriber segments, regions and time periods
• Readily available data set
• Focus on proactive applications
• Integrate model outputs and triggers with existing systems
• Managed Service model enables continual collaboration between our analysts and your marketers and SME’s

 

 

  

Identify Subscriber Opportunities & Risks

• Use Content Valuation models to aggregate business opportunities /risks across subscriber segments, regions and time periods
• Measure the size of the opportunity/risk, collectively and at an attribute level
• Reporting framework provides a dashboard view, monthly reporting and scenario planning and analysis tools
• Establish notifications and alerts for specific viewing events or subscriber actions

Develop Content & Viewing Solutions

• Identify the content and/or viewing actions available to resolve each opportunity/risk
• Evaluate content and viewing solutions according to ability to drive ARPU, retention and customer satisfaction
• Value, and size, the successful outcome of each solution

Content Prioritization & Marketing Campaigns

• Manage 1,000’s of solutions to mediate competing priorities and combine overlapping solutions across subscriber segments
• Reconcile content/viewing solutions with the subscriber/segment propensities
• Define content and viewing priorities for each subscriber segment, region, etc
• Create content prioritization campaigns across customizable storefronts and personalized marketing tactics
• Efficiently allocate marketing assets across top content priorities
• Track how segment attributes respond to content and marketing campaigns

 

 

Blueshift uses retail merchandising concepts to efficiently monetize storefronts and consumer experience features.  Improve consumer interactions with the content and viewing patterns that most impact your business.

• Optimize content positioning to achieve defined revenue, viewing and/or other business objectives
• Identify the expected performance and “value” of each storefront slot across a range of business considerations (ARPU, retention, etc)
• Make 10,000’s of content placement decisions in minutes
• Balanced storefront composition:  Sensibly integrate your business priorities with viewer interests
• Simultaneous optimization of multiple viewing outcomes:  Live, DVR Recording, C3 Viewing & VOD
• Manage varying interests/needs across subscriber segments, devices, content categories, etc with business requirements and constraints