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These models give marketers a quantification of [...]
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Our strategic and analytics consulting services can help you with the [...]
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Our analytics services add a level of science to [...]
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Blueshift offers custom marketing analytics services for [...]
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Blueshift has significant experience helping product and services [...]
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Blueshift has conducted numerous segmentation [...]
Marketing Mix Case Study
Client Situation The Telecommunications industry is more competitive than ever before. Service providers continue to introduce new technologies in hopes of beating out their competitors. Marketers are developing creative product bundles to build additional customer loyalty. Customers are more price sensitive, squeezing product margins even further.
Merchandising Case Study
Games, Games and More Games The growth of the mobile phone and, more specifically, the smartphone industry has recently prompted exponential growth in mobile gaming and applications. In 2008, more than 8.5 million mobile phone subscribers downloaded a game to their mobile device. Some industry experts have predicted that the mobile gaming industry may even reach $20 billion by 2010. With these kinds of predictions, mobile service providers are turning to games and applications as a viable revenue stream. With over hundreds of thousands of games and applications available to mobile users and limited real estate on a mobile device, these providers are faced with complex virtual merchandising decisions.
CLTV Case Study
Customer Lifecycle and Segmentation : Home Away from Home hotelLike many industries, hospitality has been negatively impacted by the recent economic downturn. Year-end occupancy rates and average daily rates for 2009 were down 9% from previous year. Forecasts predict that 2009 year-end occupancy rates and average daily rates will both be down almost 9% from previous year. Consumers are traveling less as other household expenses take precedence. While reservations are down, cancellations continue to go up. According to industry experts, cancellations of existing reservations are running up to 50% above normal at full-service hotels.
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Blueshift has an array of marketing analytic services across a variety of industries and segments.
Blueshift focuses on taking complex data sets to predict, optimize, and report on its analytics projects. Industries served include: - Airline
- Big Box Retail
- Business Services
- Consumer Goods
- Financial Services
- Hospitality
- Insurance
- Media
- Telecom
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