About - Blueshift

Blueshift's products are a reflection of it's people. Just as we bring cross-industry capabilities and expertise to our customers, so to is the make-up of Blueshift. And though our backgrounds and expertise differ, our collaboration under one banner is driven by the singular passion for better understanding how to create and sustain meaningful value where more often than not egos, hyperbole and "guess-timations" have become the rule, and taking action is viewed as a risk. It is this focus, and our broad yet specialized backgrounds that enable Blueshift to apply creativity and rigor to deliver upon quantifiable business objectives. We're at the forefront of a whole new dynamic within the media industry and though our story is still young, the challenges are not.
To deliver new levels of understanding around the role of content within an increasingly dynamic media environment. Blueshift further empowers its customer by providing the industry's most advanced, action-oriented, analytics-centric capabilities and end-to-end solutions that enable improved near-term revenue opportunities while also delivering long-term value creation. At Blueshift, we pride ourselves in the quality of our products and services, the relationships we have established with clients and industry leaders, and the innovation with which we deliver our solutions.
Using data to improve products and services is not a new idea. In fact, those in the retail and hospitality industries have "perfected the art" over the past 30-years or more. Since 2008, Blueshift has successfully helped numerous retail and hospitality customers (many are Fortune-100 corporations) improve how they use data to identify and act on new revenue opportunities across a range of marketing, advertising and retail merchandising solutions. With these seasoned "best of" practices under it's belt, combined with over 50-years of collective hands-on media industry leadership experience, Blueshift is blending proven innovative data and analytics solutions with the business needs of companies throughout the media industry who are increasingly faced with new challenges and opportunities in understanding their customers, products and transactional environments in a manner not too dissimilar from that of retail or hospitality.

That said, we know the media industry, it's priorities and prevailing business models well enough to also know it's also not the same. Blueshift fluently integrates this understanding, along with the knowledge of the varying technical environments and often complex business relationships with our proven extra-industry analytic-based solutions. Blueshift's Ptolemy platform is the execution of this integrative approach and is one of the industry's first such advanced platforms flexible enough to power targeted, actionable and scalable solutions.

J.R. Cottingham

CEO

J.R is an entrepreneur and strategist who is passionate about strategic thinking, creativity and technology. He has held key management and strategy positions within major media and technology organizations for over 18-years.Prior to Blueshift Media, J.R. was a founder and Managing Director of Blueshift Media Group, a boutique strategy and technology consulting firm with clients throughout the media industry. J.R. was also Vice President of Operations & Strategy at Turner Broadcasting System, Inc. where he oversaw enterprise-wide strategy, technology and operations improvement initiativesPrior to Turner he was a founding member and Product Director at Pathfire (now a DG FastChannel company), a leading provider of digital media distribution and management solutions to the television, media and entertainment industries. He has also held various product management positions for Digital Video, and ANTEC Corporation, now Arris Interactive. J.R. earned his BSBA in Finance from the University of Denver and an emphasis in MIS (Management Information Systems).

Jeffrey Emenecker

President & COO

Jeffrey Emenecker has over 15 years of marketing strategy and analytics consulting experience. He has served in a variety of capacities in finance, marketing and consulting over his career. Prior to Blueshift Media, Jeffrey co-founded Five x Five and most recently served as its President. Prior to Five x Five , he also founded, and had various roles at, SRI Analytics and then within Aspen Analytics (a division of Aspen Marketing Services). Prior to that, Jeffrey spent several years at Bellsouth Telecommunications where he helped develop and launch their CRM program and implemented their first ROI measurement program. While at BellSouth, he also gained valuable marketing perspective by managing large cross-product promotions and as a product manager, providing the basis for strategic and marketing context against analytical solutions. Jeffrey holds an MBA in Finance from Crummer Graduate School of Business at Rollins College and a BBA in Accounting from Wisconsin - Eau Claire. He is based in Atlanta.

Jon Bradway

Chief Strategy Officer

Jon is an accomplished business development, product management and marketing executive with 11 years of experience in the media industry. Jon has developed and managed products, business strategies and marketing campaigns across online, mobile, advanced TV and social media platforms. He specializes in identifying and executing business opportunities presented by digital media technologies for media, telecommunications and consumer product companies. Prior to Blueshift Media, Jon was a founder and Managing Partner at Blueshift Media Group, a boutique strategy and technology consulting firm with clients throughout the media industry. As a strategy consultant, Jon has advised major media and entertainment companies, including AT&T, Disney and VeriSign, as well as a number of innovative start-ups. Earlier in his career, he spent eight years at Turner Broadcasting in marketing, business development and product management roles, culminating as Director, Video on Demand responsible for product strategy and business operations for Turner's VOD services. Jon received an MBA from the Goizueta Business School at Emory University and a degree in Managerial Economics from Hampden-Sydney College.

Harold Ball

Chief Scientist

Harold is a co-founder of 5x5 LLC and a primary investor in Blueshift Corp. He is CEO of Collinear Ventures Inc, and an investor in start-ups who seek to build innovation and competitive differentiation through analytical methods. Harold founded and led SRI Analytics, an 18-person consulting firm specializing in marketing analytics and strategy. SRI was named one of the Top 20 Places to Work in Atlanta by the Atlanta Business Chronicle and was acquired by Aspen Marketing Services in 2005. Following the acquisition, Harold served as President of Aspen Analytics. Prior to SRI, he created BellSouth¹s Consumer Database Marketing group and led its efforts to quantify the effectiveness of marketing decisions through data analysis and modeling. He spent the first five years of his career in credit analytics, serving large financial institutions as part of Magnum Communications and MDS Decision Systems (now part of Experian). Harold holds a PhD in Economics from Georgia State University and a BA in Economics from University of the South in Sewanee, Tennessee, and is based in Atlanta, Georgia.

Dan Russotto

Chief Technology Officer

Dan Russotto brings over 15 years of experience in product strategy & management, software development and systems integration into his leadership role at Blueshift Media. Prior to Blueshift Media, Dan was Five x Five's Chief Technology Officer overseeing all productization and technology sector activities. Prior to his tenure at Five x Five, Dan was Vice President of Product Strategy at Vumii Inc. a laser-based night vision software and hardware solution. While at Vumii, he managed the start up company's product road map, development resources, customer and marketing strategy plan, internal IT functions, and overall software plan. Dan also spent eight years at Deloitte Consulting, where he led large-scale CRM product, process and strategy engagements and system transformation projects for Fortune 500 companies. He has also served as a Windows XP Product Manager for Microsoft, and held roles at two high-tech start ups in the wireless data and analytics spaces. Dan earned an MBA in New Product Development and Entrepreneurship from the MIT - Sloan School of Business and a BA in Business in Finance and Computer Information Systems from the University of Michigan. He is based in Atlanta.

Tammie Childs

SVP Engineering

Tammie Childs is an industry technology and industry veteran who has been creating solutions throughout the media and technology industries for over 20-years. Prior to Blueshift Media, Tammie was a founder and Managing Partner at Blueshift Media Group, a boutique strategy and technology consulting firm with clients throughout the media industry. Tammie Childs was formally the Senior Vice President of Engineering, and founding member, of Pathfire (now a DG FastChannel company). While there, Tammie was responsible for design and development of Pathfire's Digital Media Gateway™ line of software and hardware products, including News, Ads, and Syndication workflow engines, a multicast transmission system, station integration products and a point-to-point transmission product. Tammie joined Pathfire from Digital Video, Inc., which developed one of the first digital ad insertion servers for cable headends. She joined the company in its first month of existence and led the development of the first-generation ad inserter. Before Digital Video, Inc., Tammie spent 7 years at Bellcore, leading architecture development teams on planning and call processing systems in the Advanced Intelligent Network. Tammie received a B.S. in Computer Science from the University of Virginia and a M.S. in Computer Science from the University of Southern California. In addition to being a Managing Partner of Blueshift Media Group, Tammie is also the President of Blueshift's development services subsidiary, Redshift Technology Group.

Nancy Pingitore

SVP Sales

Nancy is a 25 year cable programming and technology veteran with success in sales, business development, strategy, management and operations. Before joining Blueshift as SVP, Sales, Nancy spent several years in cable programming most recently with AmericanEDtv as Executive Vice President, Distribution, managing carriage initiatives with the top video distributors. Prior to AmED she was VP, Distribution, at Tennis Channel, responsible for revenue and subscriber growth from cable, satellite, and telco affiliates. Nancy also negotiated several ancillary distribution deals within the in-flight and IPTV verticals. Nancy’s technology background includes mobile, video and data start-ups. She founded mobile service, FindMyPetNow.com, a real-time alert service for lost and found dogs; co-founded Incanta, a customizable internet-based entertainment content service; created VAR specific marketing and training programs for Nortel’s high-speed data company, Elastic Networks; and for Arris Interactive, sold NVOD and digital ad insertion technology in South America and Europe generating the company’s first sales revenues. Nancy received her Bachelor of Arts Degree in Communications from George Washington University. She is also a graduating member of Georgia Institute of Technology’s (GTECH) Advanced Technology Development Center (ATDC).